Every DM answered in seconds,
from your own knowledge.
Your warmest leads arrive as comments and DMs, usually after hours, into an inbox nobody owns. We build automation on ManyChat — trained on your pricing, service area, and policies — that answers instantly, qualifies the lead, and hands a real conversation to a real person.
Begin the ConversationThe business that answers first usually gets the job. That is the whole dynamic in service work, and it is why an unanswered Instagram DM at ten at night is rarely a lost lead on price — it is a lost lead on latency. By 9am the prospect has already messaged two competitors and hired one of them.
Most businesses know this and still cannot fix it, because fixing it means someone watching an inbox at all hours. Automation solves the timing problem, but only if it actually knows the business behind it. A bot that cannot say whether you cover Lomita or roughly what a water heater swap costs does more damage than silence.
So we build the knowledge base first — pricing, service area, hours, policies, the objections you answer every week — and the automation on top of it. Prospects get a straight answer immediately. Your team gets a qualified lead in the CRM instead of a queue of one-word messages. And anything unusual escalates to a human mid-conversation, with the full transcript.
For the full breakdown — the entry points, the qualification logic, how the Meta messaging rules shape the build, and what it costs — see Instagram DM automation for service businesses.
The full system, built and tuned.
Pricing and ranges, service area by city, hours and emergency availability, what you do and do not take on, financing, warranties, licensing, and the objections you field every week — captured as the source of truth the automation answers from. This is the unglamorous part, and it is the entire difference between a useful system and an irritating one.
Comment-to-DM on posts and Reels, story replies, keyword triggers, and click-to-Messenger on paid ads. Intent gets captured the moment it appears, wherever it appears, and every path routes into the same qualified conversation instead of scattering across channels nobody checks.
Three or four questions that separate a real job from a browser — what the problem is, where they are, whether that is inside your service area, and how soon they need it. The prospect gets an immediate useful answer; your team gets a lead that is already sorted.
The automation is built to know its limits. Anything unusual, high-value, or off-script triggers a live handoff with a notification to a phone that gets checked, and a person picks up mid-thread with full context. The system qualifies. A human closes. That boundary is designed in, not discovered later.
Every qualified conversation lands in your CRM as a lead with its source attached, so it enters the same follow-up discipline as a form fill and you can finally see which posts and which ads produce booked work — instead of leads dying inside an app.
We read the real transcripts, find the questions the automation fumbled, and feed those answers back into the knowledge base. The system gets more accurate every month instead of decaying into a stale flow nobody has looked at since launch.
Axesris is a US company. The knowledge base, the flows, and the copy your customers read are built here — not handed to an offshore shop that has never heard of your service area. Your automation speaks in your business's voice because the people writing it share your customers' context.
"A bot that cannot answer 'do you service my city' is worse than no bot at all. The knowledge is the product — the automation is just how it gets delivered."
— AxesrisHow fast do your DMs get answered right now?
If the honest answer is "whenever someone gets to it," that is usually a fast fix. Tell us where your leads come in and what happens to them today, and we will tell you exactly what we would automate and what we would leave to a human.
Begin the Conversation