Your leads are in the DMs.
Answer them in seconds.
Instagram, Facebook Messenger, and WhatsApp automation built on ManyChat and trained on your actual business — your pricing, your service area, your policies, your answers. Prospects get a real response in seconds instead of tomorrow morning. Qualified leads land in your CRM. Your team only picks up the conversations worth their time.
Begin the ConversationThe contact form on your website is no longer the front door. A serious share of the people who want to hire you will never touch it — they will comment "price?" under a post, reply to a story, or open a DM at ten at night after their water heater fails. That is where the intent shows up now, and for most service businesses it is the least-managed channel they own.
The problem is not that these leads are low quality. It is that they arrive outside business hours, into an inbox nobody is assigned to, and they sit. Meanwhile the prospect messages two more companies. Speed is the whole game in service work — the business that answers first is very often the business that gets the job, not because it is better, but because it was there. A DM that goes unanswered until 9am tomorrow is usually a job someone else already booked.
DM automation fixes the timing problem without pretending a robot can close the sale. The automation answers instantly, from your business's own facts, qualifies the person while they are still paying attention, and hands a warm, filtered lead to a human who can actually sell. This page explains how we build that.
Why social leads quietly disappear.
Whoever runs the social account is usually hired to post, not to sell — and the owner is on a job site, not watching Instagram. So the DMs land in a gap between roles. Nobody is accountable for response time because nobody was ever given the job, which means the channel producing some of your warmest leads is the only one with no owner and no standard.
Urgency in service work does not wait for business hours. Someone with a burst pipe, a dead AC, or a leaking roof messages three companies in ten minutes and hires whoever responds first with a straight answer. By the time a human opens the inbox at 9am, the decision has usually been made. The lead was never lost on price — it was lost on latency.
An off-the-shelf bot that cannot say whether you service Lomita, what a water heater swap runs, or whether you take weekend calls does more damage than silence. It signals a business that automated the appearance of service without the substance. The failure is not automation itself — it is automation with no knowledge of the business behind it.
Even when a DM does get answered, the conversation usually dies inside the app. No record, no follow-up sequence, no attribution — so the lead is never nurtured and you can never prove which posts or ads actually produced work. A lead that exists only in an Instagram thread is a lead your business cannot manage, measure, or recover.
Automation that knows your business.
The difference between a system that books jobs and a chatbot that annoys people is knowledge. We start by extracting what your business actually knows — then build the automation on top of it, so every answer a prospect gets is one you would have given yourself.
Pricing and ranges, service area by city, hours and emergency availability, what you do and explicitly do not do, financing, warranties, licensing, lead times, and the objections you answer every week. This is the unglamorous part and it is the entire difference. The automation is only as good as the facts behind it, so we build that source of truth first and keep it current.
Comment-to-DM on posts and Reels, story replies, keyword triggers, and click-to-Messenger on paid ads — so intent gets captured at the exact moment it appears rather than waiting for someone to find your contact page. Every entry point routes into the same qualified conversation instead of scattering across channels nobody checks.
Three or four questions that separate a real job from a browser: what the problem is, where they are, whether it is inside your service area, and how soon they need it. Prospects get an immediate useful answer, and your team gets a lead that is already sorted — instead of a queue of one-word messages nobody wants to open.
The automation is built to know its limits. Anything unusual, high-value, or off-script triggers a live handoff with a notification to the phone that will actually be checked, and the human picks up mid-conversation with the full transcript. The bot qualifies. A person closes. That boundary is designed in deliberately, not discovered after a customer gets stuck in a loop.
Every qualified conversation is pushed into your CRM as a lead with its source attached, so it enters the same follow-up discipline as a form fill and you can finally see which content and which ads produce booked work. The conversation stops being a private thread inside an app and becomes a record your business can act on.
Launch is the beginning. We read what people actually asked, find the questions the automation fumbled, and feed those answers back into the knowledge base — so the system gets more accurate every month instead of decaying into a stale flow nobody has looked at since setup.
Built on ManyChat, engineered around Meta's rules.
We build these systems on ManyChat. It is the most capable platform for Instagram and Messenger automation, it is an official Meta partner, and it handles the parts that matter for a service business — comment triggers, keyword routing, live-chat takeover, and clean integrations into the tools you already run.
The part most setups get wrong is compliance. Meta enforces a messaging window that limits when and how a business can message someone after their last interaction, and there are real rules about opt-in and promotional content. Get that wrong and you are not just ineffective — you risk the account your leads come through. We build inside those constraints from the start, which is a large part of why these systems keep working instead of quietly getting restricted.
Instagram is usually where the volume is, but the same system extends to Facebook Messenger and WhatsApp, and connects to the rest of your infrastructure — your CRM, your follow-up sequences, and your paid campaigns — so social conversations feed one pipeline rather than sitting in a silo.
One layer of a system, not a gadget.
DM automation on its own is a faster way to answer. Connected to the rest of your infrastructure, it becomes a channel that reliably produces booked work. These are the services it plugs into directly.
A qualified DM is only worth what happens next. The same multi-step follow-up that catches your form fills picks up the social leads, so nobody goes cold because the conversation happened on Instagram instead of your website.
Content creates the comments and story replies the automation captures. Run together, posting stops being a vanity exercise and starts feeding a measurable lead channel with a response time attached to it.
Where the qualified lead lands, with its source intact. A pipeline that includes social conversations is the only way to know what your content and ad spend are actually producing.
Click-to-Messenger campaigns route straight into the qualification flow, so ad spend produces a conversation with a real answer in seconds instead of a form fill that waits for a callback.
Questions businesses ask us.
Is this just a chatbot?
No, and the difference is the knowledge behind it. A generic chatbot runs a script it was shipped with. What we build is trained on your actual business — your pricing, your service area by city, your hours, your policies, the objections you answer every week — so a prospect asking "do you cover Lomita" or "roughly what does a water heater swap run" gets a real answer instead of a deflection. It also knows when to stop and hand the conversation to a person, which most chatbots never do.
Do you build on ManyChat?
Yes. ManyChat is the platform we build these systems on — it is an official Meta partner, it handles Instagram comment triggers, story replies, keyword routing, and live-chat takeover properly, and it integrates cleanly with the CRM and follow-up tools around it. We handle the full build: the knowledge base, the flows, the qualification logic, the integrations, and the ongoing tuning after launch. You do not need to learn the tool or manage it.
What happens when someone asks something it does not know?
It hands off to a human rather than guessing. We design the boundary deliberately: anything unusual, high-value, or outside the knowledge base triggers a live handoff with a notification to a phone that actually gets checked, and your team picks up mid-thread with the full transcript in front of them. Automation that bluffs is worse than no automation, so the system is built to know its limits and escalate cleanly.
Will customers be annoyed that they are talking to automation?
Far less than they are annoyed by waiting. People messaging a service business at 10pm want an answer, not a personality — and in practice an instant, accurate, useful reply beats a human response twelve hours later almost every time. We do not pretend the automation is a person, the handoff to a real human is fast, and the questions it asks are the ones your team would ask anyway. The experience customers dislike is a bot that wastes their time, which is a design failure, not an inherent one.
Which platforms does this work on?
Instagram, Facebook Messenger, and WhatsApp. Instagram is usually where the volume is for service businesses and personal brands, and the entry points include comment-to-DM on posts and Reels, story replies, keyword triggers, and click-to-Messenger on paid ads. All of them route into the same qualification flow, so no matter where the conversation starts it ends up in one pipeline with one standard of response.
What does DM automation cost?
It depends on scope — how deep the knowledge base needs to go, how many entry points and flows you need, and which systems it has to integrate with — so a real number comes out of a conversation rather than a price sticker. For reference, our ongoing management services start at $550 per month. Tell us how your leads currently arrive and what happens to them, and we will scope it honestly and give you a straight quote.
How fast do your DMs get answered right now?
If the honest answer is "whenever someone gets to it," that is a fixable problem and usually a fast one. Tell us where your leads come in and what happens to them today. We will tell you exactly what we would automate, what we would leave to a human, and what it would take to build.
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